About The Princess and The Frock

Welcome to The Princess and The Frock!

Hi everyone! I’m Claire, the founder and fingers behind The Princess and the Frock. I set up the business in 2011 when I found myself in need of clothes for my young daughter. I wanted clothes which were not only beautiful, but easy to wash, affordable, comfortable to wear and unique. After spending countless hours in shops and online, I discovered that this was a near impossible task. So, with many ideas of my own, I stepped up to the sewing machine and began to make them myself – the birth of The Princess and the Frock.

Ensuring my fabrics come from ethical suppliers is very important to me. It ensures that people are paid fair wages for fair work as well as being as environmentally friendly as possible. I want my customers to know that their choices have had a positive impact on people and the planet (whilst looking fabulous, of course!) To see ethically sourced fabrics in a range of styles, please visit www.theprincessandthefrock.com

On a more personal note, I have one daughter, 2 step daughters, a partner and a loving dog called Wilf. I love spending time outdoors with my family and friends, long walks and listening to podcasts and audiobooks.

I believe that you shouldn’t have to break the bank to be happy, it’s all about paying attention to what you have around you and doing the things that make you feel (and look!) great.

Thanks again and I hope you enjoy my collection x